Company: Rainbow Shops & Rainbow Kids

Role: Lead Digital & Graphic Designer

Year: October 2021 – Current

Responsibilities:

• Worked independently to develop creative solutions to design and set up day-to-day email campaigns, homepage updates, e-commerce banners, digital ads, social media assets, responsive landing pages, mobile app updates and identity design.  

• Lead aspects of digital design from ideation to wireframes, prototypes, mockups and animations to communicate inspiring brand experiences for finalized email, social and website designs, when appropriate incorporated current trends and pop culture references into my design work.

• Extensive photo retouching used for all artwork across all digital platforms.